It’s hard not to smile with appreciation to read a story about product un-placement of the level we read here. Turns out Abercrombie & Fitch — that clothing brand that sells sex about as blatantly as one of the girls along Harry Hines — has standards … and they don’t include the cast of Jersey Shore. Lots of businesses pay TV shows and movies to feature their labels in the show (it’s not a coincidence that the judges on American Idol are always drinking Coke on the dais) but A&F so disapproves of the message sent by Snooki, The Situation and their cliche (not aspirational, A&F says), that they are willing to pay MTV not to let them wear their clothes.
This gives me an idea: Why not blackmail closeted gay celebs not to review their movies and CDs and run their interviews in the gay media? I’m not even talking about Dallas Voice — this is something that could keep Perez Hilton in faux fur and Twinkies until the next millennium. After all, if folks will willingly pay you off not to associate yourself with them, why not take advantage of it? (It might even extend to dating, though I haven’t worked that through.)
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