Alert: HRC Unveils New “Proud” Collaboration w/Designers Alex & Chloe

Posted on 10 Sep 2010 at 1:44pm

I’m just passing along this essential information to the Blend “forward thinking fashionistas.”

FOR IMMEDIATE RELEASE: September 10, 2010

Paul Guequierre | paul.guequierre@hrc.org | Phone: 202/423.2860

Human Rights Campaign Unveils New “Proud” Collaboration with Designers Alex & Chloe

New Proud Collection in time for National Coming Out Day October 11th


http://www.hrc.org/alexandchloe

WASHINGTON – The Human Rights Campaign, the nation’s largest lesbian, gay, bisexual and transgender civil rights organization is unveiling its newest collaboration with innovative Los Angeles-based designers Alex & Chloe. Following the success of last year’s collaboration, Alex & Chloe have done it again, creating a new bold limited-edition “Proud” collection exclusively for Human Rights Campaign to encourage all forward thinking fashionistas to come out as lesbian, gay, bisexual, transgender, or straight supporters and raise awareness for LGBT equality. Alex & Chloe are the ultimate authority when it comes to style and originality securing them a dedicated global fashion following among trendsetters and celebrities worldwide.

“We are extremely honored to work with the Human Rights Campaign and fully support their continuing effort to attain equal rights for all people. WE LOVE YOU HRC!” – Alex & Chloe

Launching the collection in time for National Coming Out Day (NCOD) is only fitting since Alex  Chloe have been out as supporters of HRC and LGBT equality for years. National Coming Out Day was founded by activists who believed LGBT people needed to be visible and equality could not be achieved from the closet. The goal of NCOD is to educate America about the lives of LGBT people, to dispel myths and misconceptions and help people live fuller lives. This year’s NCOD theme is “Come Out for Equality” and seeks to open a dialogue between LGBT and straight Americans and urges everyone to come out and get involved in the work for equality.

Made in the USA, the 100% combed cotton, custom dyed t-shirt features eight screen printed activist buttons (notable mentions include: “Closets are for clothes”, “I heart HRC” and the Alex & Chloe logo) on the front left chest and a big safety pin on the bottom right. It is available in unisex sizes XS-XXL in vintage black and is enzyme washed for softness.

The necklace features a laser cut black acrylic “equal sign” pendant with Human Rights Campaign debossed along the bottom edge along with an Alex  Chloe logo charm on an antique brass extender chain that can be worn from 22″ to 26″ inches in length. It comes beautifully packaged in a handsome 100% recycled Alex & Chloe gift box.

Previous designs have been released by Marc Jacobs, Michael Kors, Calvin Klein, Perry Ellis, Kenneth Cole, Christian Siriano, Heatherette, Nike and American Apparel.

The Human Rights Campaign Foundation is America’s largest civil rights organization working to achieve gay, lesbian, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against GLBT citizens and realize a nation that achieves fundamental fairness and equality for all.

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