After weeks of rumors, today the New York Times confirms that Conde Nast is ready to ink a deal to move its fleet of aspirational magazines and their accompanying army of snooty clackers away from their present midtown location and into One World Trade Center. Where they will be miles away from anything remotely hip! Oh noes!
The deal to bring Condé Nast to the building once known as the Freedom Tower would signal a remarkable turnaround for a project that had been considered a marketing nightmare. The 1,776-foot-tall skyscraper will be the tallest building in New York when it is completed in 2013. If the deal goes through, employees of Condé Nast — publisher of Vanity Fair, The New Yorker, Vogue and 15 other magazines — would move in 2014 from their current home in Times Square. The company, which currently occupies 800,000 square feet at 4 Times Square, notified its employees in a memo Tuesday morning that it was in “active negotiations” to move to 1 World Trade Center but a final decision was several months away. After years of delay, the steel latticework for the .2 billion building is rising hundreds of feet into the skyline. The Port Authority of New York and New Jersey, which owns the building, recently renamed it 1 World Trade Center. The authority is hoping that Condé Nast will bring the same kind of cachet to a rebuilt trade center that the publisher brought to a dowdy Times Square in the late 1990s.
Conde Nast would occupy more than one-third of the massive tower. Quick, somebody get three thousand feet of velvet rope to Ground Zero, stat!