A call for ad rates made us realize we had been the victim of discrimination

Posted on 22 Nov 2011 at 3:28pm

The Dallas Voice classified department received a call today from an agency asking for rates. That’s not unusual. But the client was an unexpected one — the U.S. Army.

The “don’t ask, don’t tell” repeal law says that gays and lesbians can serve. What it doesn’t assure is any equality. There is no mandate to seek out gay and lesbian recruits. No general handed down orders to make sure there are plenty of LGB troops.

What the call indicates is that recruiters are ahead of the vocal opponents of repeal. Now that they can recruits gays and lesbians — why not?

What the call also pointed out was another unintended consequence of DADT. The law hurt LGBT businesses. While the Army, Navy, Marines, Air Force, Coast Guard and National Guard were spending money advertising in every other media outlet, gay media received none of that income.

Not only was the federal government discriminating against gay and lesbian soldiers, but by not advertising in LGBT publications, they were discriminating against LGBT businesses. Ironically, it wasn’t until the Army came to us for a rate card that we realized we were among the victims of DADT.

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