Cathedral of Hope to change time slot on WFAA this month

Posted on 06 Jul 2009 at 12:25pm
The times they are a changin’.

Reverend Dr. Jo Hudson mentioned yesterday that Cathedral of Hope’s broadcast will change times as of July 12. They’ll move from Sunday morning airings at 11 a.m. to Sunday EARLY mornings at 12:35 a.m. Hudson said doing this is going to save them bundles of money on broadcasting costs.

I just spoke with Paul Taylor, director of communications for CoH and he says that the money it took to produce and air cost them about $7,500 a week. “We were thrilled to have that time slot. It’s prime time for them on Sunday morning. But it is very expensive,” he said.

Initially, COH jumped on the opportunity when it was presented to them by WFAA. However, because of the expense, they contacted the channel about less expensive options. WFAA came back with the 12:35 a.m. time slot after “Monk” on Saturday nights. “It sounded great and it is much less money, just over $1,000. Plus, the potential audience doubles,” Taylor said.

Which seemed a little far-fetched but not so much after Taylor explained the case.

“We’ve been averaging 30,000 viewers according to the Nielsen ratings. That time slot (12:35 a.m.), averages about 58,000 viewers and that’s with an infomercial. Plus, we could be reaching a whole new audience,” he said. He figured the night owls who are just getting in or those about to go out might just have the TV on to wind down or get ready to. “It’s a great thing for us,” he said.

Their last 11 a.m. airing will be July 12. Taylor is working to have a 12:35 a.m. airing that same day but right now July 19 will be the official first day of the broadcast time.

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