Lead organizer Israel Luna just sent over a press release announcing that this weekend’s the protest outside the Cinemark Legacy Theatre in Plano, which was originally set for Friday, has been moved to noon on Saturday, Dec. 13. Read the full press release after the jump.
FOR IMMEDIATE RELEASE
LOCAL LGBT ACTIVISTS SET TO PROTEST PLANO-BASED CINEMARK THEATERS DECEMBER 13
LGBT COMMUNITY, ALLIES ENCOURAGED TO JOIN â€œNO MILK FOR CINEMARKâ€ MOVEMENT
DALLAS, TX â€“ Dallas LGBT activists are encouraging the greater LGBT community and its allies to join the â€œNo MILK for Cinemarkâ€ boycott and participate in a public protest scheduled for noon Saturday, December 13 at the Cinemark Theater located at 7201 N. Central Expressway (75 & Legacy) in Plano. Organizers of the â€œBoycott Cinemarkâ€ movement strongly urge everyone to see the movie â€œMilkâ€ but to see it at non-Cinemark theaters stating, â€œDon’t let Cinemark profit from Harvey Milk’s legacy!â€
â€œMilkâ€ is director Gus Van Santâ€™s incredible film about Harvey Milk, the human-rights activist and San Francisco city supervisor who was murdered in 1978. â€œBoycott Cinemarkâ€ organizers have created a web site, www.NoMilkForCinemark.com, as well as a Facebook Group, dedicated to signing on 50,000 people to the movement. Local indie filmmaker, Israel Luna, is leading the Dallas boycott against Cinemark with a protest scheduled for opening weekend.
After seeing â€œMilk,â€ Luna was inspired by Milkâ€™s passion and drive to make a change and disheartened by the hypocrisy displayed by Cinemarkâ€™s leadership. â€œBeing in the movie industry I was especially insulted when Cinemark’s CEO, Alan Stock, still planned on making a profit off of a movie that seemed to stand for everything that he’s against,â€ Luna said.
Luna has planned a smaller protest starting at 6pm Friday, December 12 â€“ the evening that â€œMilkâ€ opens at local Cinemark Theaters â€“ as a lead up to the full gathering scheduled for noon on Saturday. More information about the Dallas protest can also be found on Lunaâ€™s web site, where heâ€™s dedicated a page to the boycott, at www.LaLunaEntertainment.com. Those interested in joining the Dallas protest may also contact Luna directly via e-mail at NoMilkDallas@gmail.com.
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