Morris “Dale” Alexander, 67, died Dec. 5, as a result of an accident at his home in Dallas. He was born on May 27, 1939 and grew up in Anton, Texas, the son of W.M. and Ruth Helm Alexander.
After graduating from West Texas State Univ. in 1961 with a degree in communications, he served in the U.S. Army from 1962-64. He entered the Army as a 2nd lieutenant through the Army ROTC program and went on to graduate third in a class of 275 in Armor Service School. He subsequently received additional training as part of a top-secret nuclear weapon program that was code-named “Davy Crockett,” and was later assigned to the Atomic Weapons Division of the 3rd Armored Division in Frankfurt, Germany.
Following his military service, Alexander graduated from the Elkins Institute of Radio Electronics in Dallas in 1964, earning his broadcasting license from the Federal Communications Commission. He worked in various capacities, from weather and news broadcasting to advertising sales and production management, at radio and television stations in Oklahoma City, Okla., and Amarillo and Dallas between 1964 and 1972.
He then returned to the Elkins Institute, where he served as a managing director for schools located in Denver and Houston from 1972 to 1974.
Alexander joined Mary Kay Inc. in 1977, serving in a variety of positions of increasing responsibility. Establishing himself as an accomplished teacher and motivator for the company’s independent sales force, he was named vice president of sales training in 1986. In 1993, he was named vice president of sales motivation, then vice president of sales support in 1997.
He retired from Mary Kay in July 2001.
Alexander will perhaps be best remembered by his friends at Mary Kay as a talented emcee for the company’s series of national conventions held annually in Dallas, as well as countless other national, regional and local company meetings held throughout the country. His ability to captivate, motivate and entertain an audience was legendary, and he counted company founder Mary Kay Ash among his many friends.
In recent years, Alexander owned Phases, a cabaret bar located in Dallas’ Oak Lawn community. He had a lifelong interest in music. As a teenager, he sang and played the saxophone in a band he organized, named Keen Teens. He later wrote and sold the rights to three songs that were recorded by Buddy Holly, including the hits, “That’ll be the Day” and “Maybe Baby.”
He loved to laugh and thoroughly enjoyed making others do the same.
Alexander was married for 18 years, and is survived by one daughter, Alisha Lauren Alexander of San Francisco; and three nephews and their wives: Scott and Cindy Cate; Warren Dub and Victoria Cate; and Blake and Julie Cate.
He was preceded in death by his parents, W.M. and Ruth Helm Alexander, and one sister, Carrol Cate, all of Anton.
A memorial service will be held at 1 p.m. on Saturday, Dec. 16, at the Cathedral of Hope, 5910 Cedar Springs Road. At 8 p.m. that night, all of the Phases entertainers will perform in a benefit show for the Mary Kay Breast Cancer Foundation at the nightclub, located at 2615 Oak Lawn.
Memorials may be made to The Mary Kay Ash Charitable Foundation, P.O. Box 799044, Dallas, Texas. Donations can also be made online at www.mkacf.org/contribute.aspx.
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This article appeared in the Dallas Voice print edition December 15, 2006
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