Hard Rock Cafe goes back to 1971 prices

Posted on 11 Jun 2010 at 3:33pm

HRBurgerOK, lots of companies do “rollback” pricing on anniversaries. But you can’t beat the value you can enjoy, for just one day, at the Hard Rock Cafe this Monday, June 14.

Hard Rock opened in London in 1971, founded by two American ex-pats looking to find a decent burger in Britain. The first menu was spartan — hamburgers, a chicken club, a rack of baby backs, salad, chocolate cake.  And the most expensive item on the menu? The ribs, at $1.10 U.S. (original prices were in pound sterling, of course).

Well, that’s what you’ll pay for a choking slab of ribs on Monday.

The “founders day” rollback, as the Hard Rock enters its 40th anniversary year, lasts only from 11 a.m. to midnight and is only available for dine-in, not take-out (though if you wanna get a doggie bag, they won’t mind).

Hard Rock has changed its look over the years. Its signature rocker memorabilia isn’t even original — it didn’t come about until a few years in, when Eric Clapton gave the London shop a free guitar in exchange for having “his seat” reserved whenever he came in — and the new design, as demonstrated by the Victory Park cafe that’s been open less than a year, goes for a softer, more mature look with creamy mocha browns and sleek, contemporary surface.

The burgers ain’t bad, either, especially the “local legend” sammich, chock full of tangy sauce and two kinds of cheese (it will cost you, by the way, about 75 cents). Me, I’ll probably stick with the ribs.

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