Hudson ‘Turns it Up’ with video for W Hotels, HRC campaign

Posted on 04 Jun 2015 at 2:37pm

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It was nine years ago that Jennifer Hudson was up on the silver screen, telling us that she was NOT going. Now she is taking to the small screen to encourage us all to “Turn It Up For Change.”

Hudson is the ambassador for “Turn It Up For Change,” a fundraising and awareness intitiative launched last October as a joint effort of W Hotels Worldwide and the Human Rights Campaign. Today (Thursday, June 4), W Hotels and HRC announced the launch of an exclusive music video set to Hudson’s song, “I Still Love You,” from her recently-released album, JHUD.

The video, directed by Tabitha Denholm and Molly Schiot, depicts a father’s last-minute decision to attend his gay son’s wedding. It features cameos by model Shaun Ross, actress Leisha Hailey and model/activist Claudia Charriez.

The video premiered exclusively on MTV, VH1 and Logo Wednesday, June 3, and is now offered here on the W Hotels site and here on YouTube. You can also watch it below, here on Instant Tea.

“There couldn’t be a better time to release this video, Hudson said, adding that she owes “a large part of my success to the LGBT community, who has embraced and supported me from early on in my career, and music continues to prove a powerful platform to help promote LGBT equality. I hope my video inspires everyone to keep fighting for 50” marriage equality states.

Anthony Ingham, global brand leader for W Hotels Worldwide, said the video and it’s message are “especially timely as the country awaits the monumental Supreme Court decision about marriage equality later this month.” He said W Hotels has received “incredible support and positive feedback” since launching Turn It Up For Change. He added that the company is “proud to continue standing alongside our guests and HRC in the fight for equality, and Jennifer’s moving song and new video provide the perfect soundtrack for our mission.”


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