The boycott of Plano-based J.C. Penney is back on by hate group One Million Moms after a lesbian couple was featured in the store’s May catalog. The ad features Wendi with her mom, partner and daughters with the words “freedom of expression” over the picture.
“You’ll often find Wendi, her partner, Maggie, and daughters elbow-deep in paint, clay or mosaics,” the ad reads. Further on it explains that Wendi’s mother is an artist with a gallery in Granbury, Texas, and reiterates that the picture is of “Wendi with her mom Carolyn, daughters Raven and Clover, and partner Maggie.”
OMM ended the J.C. Penney boycott in March after the company came out in defense of selecting lesbian comedian Ellen DeGeneres as its spokeswoman. While “so many issues” OMM is working on took precedence before, the group states on its website that it has “no choice but to move on earlier in the year but have decided to revisit this issue and speak out again.”
Apparently store managers who received complaints from OMM supporters or those who disagreed with DeGeneres representing the company were “brushed off,” according to OMM.
“Last time OMM contacted JC Penney store managers, we were brushed off,” OMM states on its website. “Some even experienced in person the store manager saying ‘Thank you’ and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say ‘Thank you’ and then walk away. If they want our business, then we will not be ignored!”
OMM is again asking store managers be approached so they will take the complaints to corporate. The group also wants emails sent to firstname.lastname@example.org, stating that J.C. Penney blocks OMM’s prewritten letters from its server.
Maybe because the company has addressed concerns and no longer wants its employees bothered. Just a thought.
After the jump, read the full concerns of OMM regarding the ad.
Don’t Count Your JCP Chickens Before They Hatch
JC Penney has laid low in the month of April by airing two different commercials that portrayed them as remaining neutral in the cultural war. Even though JCP seemed to have changed their approach, their May catalog shows they are making a strong effort otherwise. On pages ten and eleven, under the title “Freedom of Expression,” you’ll find “Wendi and her partner Maggie and daughters” and again “Wendi, daughters Raven and Clover, and partner Maggie” in text. In the picture both women are wearing wedding bands.
Families who once supported JCP and hold open store credit cards or are on their mailing list received the May catalog yesterday. Today, customers are able to view the May catalog online on the JC Penney website under May books. (Click on image for larger view)
OMM has so many issues to cover we had no choice but to move on earlier in the year but have decided to revisit this issue and speak out again. It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.
Last time OMM contacted JC Penney store managers, we were brushed off. Some even experienced in person the store manager saying “Thank you” and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say “Thank you” and then walk away. If they want our business, then we will not be ignored!
The store managers are the ones who can communicate to corporate for their customers. Managers will not want to be in the middle so when we politely express our concern to them, they should realize that they are the ones taking all the complaints and corporate is not having to answer for the decisions they are making. Managers will pass along customers’ frustrations, and their own, to corporate because they will likely get tired of their game. Managers will also have to answer to corporate for the loss in sales from traditional families, so we will give them the proof they need to back this up when we tell them we will no longer be able to shop with them until they take a neutral stand.
Since the corporate office doesn’t consider your call important, please call, or visit, your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office.
Please be kind when you ask them to tell corporate that they should remain neutral in the cultural war. What was the purpose in stating on page eleven that Wendi and Maggie are partners?
You can find the phone number of your local store here, or in your local phone directory.
Normally, OMM has a prewritten letter ready to send from our email server, but JCP blocks emails from our server. You may send your own email to: email@example.com.
NOTE: If you see a commercial or program which is offensive, email us the information. Many of you have done this, and it is very helpful.