The Lone Star Ride Fighting AIDS will hold its 2007 Kick off party on Thursday, Feb. 22, at Cork, 3636 McKinney Ave., from 6 p.m. to 8 p.m. Cork and Lone Star Ride are partnering together in 2007 to promote the Ride.
The 2007 Ride is scheduled for Sept. 29-30.
Cork, located in Uptown’s West Village, is a newly-opened full-service retail store offering upscale and eclectic wines and beers from around the world, an innovative wine tasting system and private decanting room. The store offers private wine dinners and tasting events and micro-tastings from an inventive sampling system.
Tesa Golden, the 2007 Ride co-chair, said Lone Star Ride is “honored to have Cork join us as a sponsor this year,” adding that sponsorships by Cork and others allow the ride to give 100 percent of the money raised in pledges back to the Ride’s three beneficiaries: The Resource Center of Dallas, AIDS Services of Dallas and the AIDS Outreach Center of Tarrant County.
Wendie Waters, director of marketing for Cork, said the store is “thrilled” to be a sponsor of the Lone Star Ride.
“We believe strongly in it’s mission and are looking forward to hosting the many returning and new participants at both the Kick-Off Party and the end-of-year Wrap Party,” Waters said.
Co-chair Tom Yurkin said that a record number of 111 participants have already registered for the 2007 event, putting it about six months ahead in recruitment compared to all previous Rides.
“We are extremely excited about 2007, especially as we have not even begun advertising,” Yurkin said. “We are confident 2007 will be a record breaking year.”
The co-chairs said the seventh annual Lone Star Ride will include several changes intended to promote its continued growth and success.
A new concept this year will be the organizational rider teams consisting of five or more riders from a business or organization. This adds to the family and community spirit of the event, and gives businesses and organizations the chance to promote themselves through riders’ jersey’s and so on, said Michael Bailey, community relations manager for Lone Star Ride.
Event manager Mavis May explained another new addition, the Lone Star Ride Bike Shop. She said people can donate their older but still working bikes to the “bike shop,” and new riders who could not afford to buy a new bike can borrow a quality bike for the year.
“This is a win-win opportunity,” May said, noting that those donating bicycles can get a tax deduction for doing so. She also said Lone Star Ride plans to allow any rider who raises more than $2,000 to keep their borrowed bike.
Another new addition this year is Team LSR, a training and promotional program beginning in April. Riders and Crew members will participate on a voluntary basis in select other rides in the Metroplex area, giving them the chance not just to train for the ride and meet other riders, but to promote Lone Star Ride, as well.
Bailey said, “We have been told that LSR is the best-kept secret of the Dallas/ Fort Worth cycling community. We want this to change and let all Metroplex cyclists know about our ride.”
May added, “We want North Texas cyclists to see a whole team of riders wearing our jerseys on their ride.”
For more information about the Lone Star Ride, go online to www.LoneStarRide.org.
This article appeared in the Dallas Voice print edition February 16, 2007.
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