Remember that time McDonald's tried reaching to gay fans of heart disease and cholesterol spikes with that France-only ad featuring a son coming out to his father? It got the U.S. National Gay and Lesbian Chamber of Commerce so furious with the restaurant chain it dropped all ties with McDonald's, claiming the ad — which the burger giant went on to say would never air in the U.S. — amounted to "blatant geographic pandering to the LGBT community … while McDonald’s has continued to distance itself from the LGBT segment in the United States. To allow people to believe that McDonald’s is the kind of partner portrayed in this ad would be a complete failure on our part to serve as an honest and trusted resource for LGBT people and our families to help make informed decisions in the marketplace." Well at least McDonald's isn't blatantly pandering to the LGBT community in New Zealand: The chain's restaurants there are blocking gay and gay-friendly websites from being accessed on its free WiFi connection. The Internet access, now available in 132 New Zealand locations, won't let visitors check out sites like GayNZ.com, NZDating.com, and the support service group Rainbow Youth's site. Don't worry: AaronAndAndy.com and the New Zealand AIDS Foundation's page were still accessible. Why the blockade? Because, of course, McDonald's wants to make sure any computer screens in its shops are family friendly. Says McDonald's managing director Mark Hawthorn: "We do have a responsibility to make sure any information available on our system is child friendly and we will go a long way to protect that." Five hundred seventy-six calories in a Big Mac, then, is child friendly?
Powered by Facebook Comments