The newly opened Fin Sushi Lounge at ilume will henceforth be known as Axiom Sushi Lounge

Posted on 06 Apr 2011 at 11:49am

It’s only been open a few months, but Fin Sushi Lounge at ilume on Cedar Springs is already changing its name.

The owners of the restaurant say it will henceforth be known as Axiom Sushi Lounge, and the rebranding will be complete by May 1. The new name better aligns the restaurant with the Sushi Axiom brand, according to a press release. Sushi Axiom has four other restaurants in Burleson, Dallas and Fort Worth.

“Fin Sushi Lounge name was originally chosen to reflect the unique concept the company developed in Dallas but it was a source of confusion with longtime customers from our other locations,” said Christine Buczek, general manager of Axiom Sushi Lounge. “The new Axiom Sushi Lounge name eliminates that confusion and better leverages the strong reputation and customer satisfaction associated with Sushi Axiom brand.”

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