Yearlong effort kicks off as city prepares to mark 40th anniversary of Stonewall riots
NEW YORK — New York City officials are launching a marketing campaign to attract more gay and lesbian tourists.
The yearlong effort comes about three months before the 40th anniversary of the Stonewall riots in Manhattan, which many consider the birth of the modern gay rights movement.
It also comes as state and city officials grapple with diminishing revenue as a result of the global economic meltdown.
The Rainbow Pilgrimage campaign will highlight the city’s reputation as a gay-friendly travel destination and tout a visit to New York as a "rite of passage" for gays and lesbians.