Old favorite publication gets new name

Posted on 11 Jan 2007 at 6:42pm
By Tammye Nash Senior Editor

The Lambda Pages now to be known as Dallas Voice Yellow Pages; new print version to hit streets Nov. 30, available on line Jan. 1



Robert Moore, owner of Voice Publishing, wants to strengthen the impact of the 15-year-old directory by adding the name of the 24-year-old Dallas Voice brand.

An old friend with a new name will be hitting the streets at the end of November, when Voice Publishing presents the 2008 edition of Dallas Voice Yellow Pages, a comprehensive consumer and business directory for North Texas’ LGBT community.

Dallas Voice Yellow Pages is the new name of The Lambda Pages, the LGBT directory that has been published annually since 1992. The print version of Dallas Voice Yellow Pages will be available Nov. 30. The directory will be available online, at www.DVYellowPages.com, on Jan. 1, and advertising will be accepted through Oct. 31.

Robert Moore, owner of Voice Publishing and publisher for both Dallas Voice Yellow Pages and the Dallas Voice LGBT newspaper, said the name change was intended to further strengthen the directory’s impact.

“We have spent more than 23 years building the Dallas Voice brand. It makes strong business sense for us to re-brand Lambda Pages to use the strength of the Dallas Voice brand for our advertisers and for LGBT consumers,” Moore said. “The Dallas Voice brand certainly sets the standard for experience and strength in the LGBT marketplace in Texas.”

Moore said response to the name change from current Lambda Pages and Dallas Voice advertisers has been “universally positive.”

Leo Cusimano, advertising director for the Voice and the Dallas Voice Yellow Pages, said the renamed directory is an ideal way for clients to coordinate their advertising efforts in the LGBT community.

“For advertisers, this is the perfect way to create an integrated approach to reaching the loyal GLBT market in North Texas,” Cusimano said. “The compliment of the weekly Dallas Voice, the yearly directory Dallas Voice Yellow Pages and the online companions of both publications make it easy for advertisers to get total penetration of this niche market.”


Leo Cusimano

Moore added that the renaming of the directory and the publication of the 2008 Dallas Voice Yellow Pages coincides with the company’s expanded cooperation with the Dallas Convention and Visitors Bureau.

“We are strengthening our relationship with the CVB by joining the CVB as a member of the Chairman’s Club,” Moore said. “This is a perfect fit for the CVB and for the Dallas Voice Yellow Pages Visitors’ and Relocation Guide.”

Dallas Voice Promotions Manager Kris Martin, who is coordinating advertising for the directory, said that the Dallas Voice Yellow Pages are the only Dallas-based gay yellow pages. And with a distribution of 50,000 books each year in four counties plus the guide’s online availability and ad rates starting at $95, the Dallas Voice Yellow Pages offer advertisers the best value for their money, she said.

“For $95 for a regular listing, you get 13 months of advertising 13 months for less than $100. That is an amazing value,” Martin said. “The price, the distribution and the online presence make this the best option of its kind.”


Kris Martin

The Visitors’ and Relocation Guides are also an invaluable part of the Dallas Voice Yellow Pages, according to Martin.

“We will have a new format and a new look this year, and we continue to expand the Visitors’ and Relocation Guide,” Martin said. “This is a totally comprehensive guide that includes descriptions of the various neighborhoods, seating charts for all the area entertainment venues and a list of all the different things to see and do in the Metroplex.

“One of my favorite features each year is the list of “‘Dallas/Fort Worth’s Top Ten Must-See Attractions’ by Arnold Wayne Jones,” Martin continued. “It is just such a helpful resource for anyone visiting here or moving here.”

The Visitors Guide includes basic information on the area such as average weather conditions and proximity to other cities, information lines for professional sports teams in the area, information on getting around town and a listing of the primary tourist attractions as well as information on D/FW’s gay nightlife and shopping.

The Relocation Guide has information on the “gayest” ZIP codes in the Metroplex, biographies of various gay neighborhoods, listings of parks and recreation areas, shopping, colleges and universities and LGBT community events.

The directory ends with a section on the winners of the Dallas Voice Yellow Pages “Best of the Best” contest and a list of community resources.

For more information on advertising, contact Leo Cusimano or Kris Martin at the offices of the Dallas Voice and Dallas Voice Yellow Pages at 214-754-8710.

E-mail nash@dallasvoice.com

This article appeared in the Dallas Voice print edition October 12, 2007

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