OK, so I was just watching “Shortbus” on video the other day, John Cameron Mitchell’s sexually explicit but not pornographic art film about gay people that includes actual sex acts. It was shocking when it came out, and it still is, though not the kind of movie you hear much about anymore.
But what timing: The advertising equivalent of that movie is just out. And it’s gonna shock you. Maybe in a good way, but shock you.
The company is called Sir Vaughn. They make sunglasses. I have never heard of them, but then, I am not much of one to buy designer sunglasses anyway. But I know of them now and I suspect a lot more people will.
In the print ad, which you can see after the jump (NSFW), one man is performing oral sex on another man (and while the image is blurred out, it’s clearly what it is). The one performing fellatio is wearing a pair of Rockstar Warrior sunglasses.
According to the press release, “The idea being the campaign is to remind the viewer that they and their partner may look attractive to one another naked, and during sex, they’d look much better with Sir Vaughn sunglasses on.” The name of the campaign: Gay Sex Sells.
This is certainly not the first time a company has used sex — or even nudity — to sell a product. But even including a Tom Ford ad for YSL that appeared in Europe (also after the jump and NSFW), it is definitely the most explicit.
So I guess my question is, what gives? Do you like it?
P.S. — The company also says it will release a hetero version later this summer.
The Sir Vaughn ad:
Tom Ford’s Vogue ad: