John S. Shore is the founder of Shore Public Relations and a member of the board of directors for the Dallas/Fort Worth Black Tie Dinner. He has spent more than 15 years in the public relations industry and has organized more than 1,500 events. As a PR guru, Shore has handled public relations and chaired events for organizations including AIDS Services of Dallas, an organization that provides housing for people with HIV. He resides in Dallas with his partner, Jason, and his dog, Spenser.
1 How did you become involved with the Black Tie Dinner?
Local community leader and my Realtor, Kathy Hewitt, who is my mentor in life, kept encouraging me to get involved. I was thrilled to be nominated and chosen to join the board. It’s so rewarding to hand out those checks to our worthy beneficiaries.
2 From a public relations standpoint, what are the most important things to address when organizing an event?
To me, making sure that the messages are appealing to the right target audiences and developing smart strategies and tactics in order to reach them. Too much of any one crowd is not a good thing to me. I tend to have a lot of diversity at our events, even if it shakes things up a bit. It’s good for Dallas!
3 When and how did you decide you wanted to work in the public relations arena?
My father was an executive at a major studio in television syndication and my mother was a copywriter at the number one station in Dallas. After being around those two industries my whole life, I KNEW I didn’t want to do those things. I had been a musician my entire childhood until my sophomore year at SMU. When I decided to stop because I had played nearly everything, I discovered student activities and that I seemed to be naturally outgoing. It was a significant part of my total education, seemed like fun and I could combine several parts of my knowledge of media.
4 When you’re not working, how do you fill your time?
I love to spend as much time with my partner, Jason, my dog Spenser and my home. We are always tending to something at the house and trying to have fun in our busy lives. We like to look for shabby chic things and blend with contemporary furniture.
5 What do you think is the best thing about living in the Dallas Metroplex?
I feel our arts community is one of the best in the country. Even if you cannot afford this or that, there is always something to go to that is fun. I go on "Artist’s Dates" and challenge myself to keep to less than $5. It’s really fun to discover the beauty that is everywhere.
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This article appeared in the Dallas Voice print edition November 21, 2008.