I'm not really sure how anyone can quantitatively measure a brand's "buzz" (Twitter mentions? Facebook likes? Drudge Report headlines?), but Brandweek BrandIndex Report by YouGov "is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral." So based on that scientific model, how do you think Target is doing since it decided to spend 0,000 to help elect an anti-gay man governor of Minnesota in exchange for losing tens of millions in gay consumer dollars?
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