Ad campaigns we love: Roger & Chris Hazard’s Austin-based Decades

Most people will know Roger Hazard from his work on A&E’s Sell This House, but he and his partner Chris Stout-Hazard are full-on Texans. The partners in life and business are based in Austin and they’ve just launched their newest business venture, Decades. Self-described as “a purveyor of timeless, high-quality furniture, accessories and artwork” on their site, the couple bring their strengths between design and web savvy to offer some fabulous pieces.

You may recall that Roger H. has some Dallas ties — I spoke with him back in 2010. He and his partner got married last year, and settled into a nice Austin home which will only add to your interior design insecurities thanks to their Pinterest boards and are getting the word out on their new family biz.

Mostly their “ad campaign” seems to be web driven via social media, but where Hazard brings his cred from national TV, Stout-Hazard brings the quirk. He’s the one behind the clever, humorous musings on the company’s website (some of which can be found here). But it’s this video he posted on Decades’ site that is 4:05 minutes of brilliant and informative hilarity. A meandering monologue beginning with the company’s mission veers into tangents on caffeine jitters, a noisy fridge with a guest appearance by the family cat. It’s better than most company videos with paid actors hocking the goods because its actually quite endearing. I’d totally buy the stuff but in the meantime, I’ll just repin it on my own Pinterest board.

Watch the video after the jump.

—  Rich Lopez

World leaders, same-sex kisses and awkwardness: Benetton’s new ad campaign

Benetton is never one to shy away from edgy ad campaigns. They seem to beg for controversy as opposed to pushing their fashion items. And in their newest “Unhate” campaign, they pretty much go all the way.

Huffington Post’s Gay Voices posted these pictures from Benetton where Obama is puckering up to Hugo Chavez and the Pope gets a mouth-to-mouth smooch from Egypt’s Imam Ahmed Mohamed el-Tayeb. The article ponders on Benetton’s attempt at becoming a fashion player again, but the ads refer to its Unhate Foundation as opposed to any outerwear collections for the winter. You can still find that stuff here.

I’m not really sure what this will do for the company, but it’s fabulously risky and so much fun to look at the pics.

—  Rich Lopez

Ad Campaigns We Love: Dallas Diablos

This isn’t so much an ad campaign as it is an announcement, but big time ups to rugby team Dallas Diablos for this poster promoting their upcoming tournament Hellfest. Going with a “less is more” route and a pop culture reference, the sports organization wins big here.

They stick with the movie motif in their video teaser as well. Quick and easy and hella great. Watch it below.

—  Rich Lopez

Ad campaigns we love: Sonic

The surprises that a quick lunch can provide.

OK, so the junior high adolescent in me comes out every once in a while. I couldn’t help but snicker at the ad campaign I saw at Sonic today yesterday. Clearly they are gunning for a gayer customer. Right? Or is it just me? Either way, they won my colleague Greg and me over with these, um, encouraging posters. One of the servers was kinda snippy about us taking pics, but if she only knew that we are trying to increase her tips by spreading the word.

Of course, they mean their burgers.

More after the jump.

—  Rich Lopez