World leaders, same-sex kisses and awkwardness: Benetton’s new ad campaign

Benetton is never one to shy away from edgy ad campaigns. They seem to beg for controversy as opposed to pushing their fashion items. And in their newest “Unhate” campaign, they pretty much go all the way.

Huffington Post’s Gay Voices posted these pictures from Benetton where Obama is puckering up to Hugo Chavez and the Pope gets a mouth-to-mouth smooch from Egypt’s Imam Ahmed Mohamed el-Tayeb. The article ponders on Benetton’s attempt at becoming a fashion player again, but the ads refer to its Unhate Foundation as opposed to any outerwear collections for the winter. You can still find that stuff here.

I’m not really sure what this will do for the company, but it’s fabulously risky and so much fun to look at the pics.

—  Rich Lopez

Ad campaigns we love: Sonic

The surprises that a quick lunch can provide.

OK, so the junior high adolescent in me comes out every once in a while. I couldn’t help but snicker at the ad campaign I saw at Sonic today yesterday. Clearly they are gunning for a gayer customer. Right? Or is it just me? Either way, they won my colleague Greg and me over with these, um, encouraging posters. One of the servers was kinda snippy about us taking pics, but if she only knew that we are trying to increase her tips by spreading the word.

Of course, they mean their burgers.

More after the jump.

—  Rich Lopez