Gadget update: Calyp app

I’m getting ready to convert my lame-o cell phone into an iPhone for Verizon, so it occurs to me I can use more apps than the few piling up on my limited-use 8-gig iPod Touch. I want stuff that’s useful, like those apps that perform instant price-checks or get your GPS quickly or get you laid while in the Alps. (OK, maybe that’s just wishful thinking.) And I’m thinkin’ about Calyp.

Considering how addicted most people already are to “liking” people and events on Facebook and retweeting the interests of their friends and followers, the new app Calyp has an intriguing premise. The idea is to sign up at Calyp.com or download the free app from the Apple store. If I understand it right, you then select your interests and hobbies (say, indie music or eating out). The site then pairs up its clients with your interests; if you like the item the client suggests — say, 20 percent off a dinner at your favorite restaurant — you simply share that will others in your social media network. You earn points for the number of hits and click-throughs you get as a result. Points accrue toward credit on a Visa debit card you can use anywhere.

Does it make you a bit of a shill? Mebbe. But if you really like the stuff, it’s a way to share your likes with others. It’s like Groupon, only you benefit from sharing it. (Just like Groupon does, come to think of it, only you don’t have to buy anything — others do.) And hey, if I can defer some of the cost of that new iPhone, all the better.

—  Arnold Wayne Jones