I’m obsessed with TV commercials that get away with a lot — maybe too much. The Liquid Plumr ad with hot guys offering to “snake your pipe.” The stoner getting the munchies for Jack in the Box. And now, a water sealant for wood. The question is, what kind of wood is he referring to?
In New Zealand and Australia, the soft “E” in a word like “deck” often is pronounced with a noticeably more soft “I” sound, turning it into “dick.” But they mean ”deck,” right? Well in this spot, a spokesman wallows in the confusion of the pronunciation in the raciest possible way. And by the end, it’s clear that it’s not an accident. (Actually, it’s clear well before that.)
Enjoy after the jump.