No matter what machinations may be hiding in the background, the message shines through in the new song from Lady Gaga
RAFAEL MCDONNELL | Special Contributor
Last Friday, Feb. 11, as I drove into work, I listened to Lady Gaga’s “Born this Way” on the music player built into my cell phone. I mention that because I’ve never been the most technically-proficient person. In fact, among my friends and family, I’m known as a “late adopter” of technology.
Yet, I daresay that I likely wasn’t the only person to listen to the song that way, that day.
You couldn’t go anywhere last weekend without bumping into “Born This Way.” From restaurants, clubs and shops to radio, TV and the Grammy Awards, the song was everywhere. According to Billboard magazine, “Born This Way” was downloaded nearly 450,000 times between that Friday and Sunday, Feb. 13 — setting a record for a female artist.
The song also debuted at number one on the “Billboard Hot 100” this week. Only 19 songs have done that since 1958, including those by Elton John, Michael Jackson, Mariah Carey and Aerosmith.
But before this column turns into a Casey Kasem imitation, let me say I’m mentioning these statistics for a reason.
It’s not important if “Born This Way” sounds like a song Madonna released in the late 1980s. It doesn’t matter if you’re a fan of Lady Gaga or not. It also doesn’t matter why she recorded the song — whether it is a paean to her LGBT fans or merely a cynical marketing ploy to sell a product.
The rapid pervasiveness of “Born This Way,” much as the “It Gets Better” videos did last fall, has the potential to spread discussions of LGBT issues far from Oak Lawn, Greenwich Village or West Hollywood. It transcends borders of geography, race, class, social status and history. How could it not, with lyrics like “No matter gay, straight, or bi/ Lesbian, transgendered life/ I’m on the right track, baby/ I was born to survive”?
Think of it for a moment. A kid in rural America, miles away from a traditional LGBT community, might be questioning her sexual orientation or gender identity. That kid may not have an understanding family or easy access to supportive resources. But if she has an Internet connection, or a digital music player, or even (gasp!) a CD player or radio, she will hear a message affirming her individuality played either on demand or seemingly every 90 minutes.
Saying the specific words of support and affirmation towards the LGBT community are what matters. Who cares if Lady Gaga emerged from an egg while doing it?
Let’s look at it from another perspective.
The field of semiotics is the study of communication through signs and symbols. Those who study semiotics believe that all cultural phenomena can be studied as a form of communication. Since bursting onto the musical scene, Lady Gaga is undoubtedly a cultural phenomenon. But, what’s the message being sent, and what’s being received?
To me, the message is a simple one.
From her concerts to her activism supporting the repeal of “don’t ask, don’t tell,” Lady Gaga has reiterated a clear and consistent message of support for the LGBT community, whether she’s wearing a meat dress or a bra shooting sparks.
With the debut of “Born This Way,” she has cranked that message to maximum volume via multi-channel distribution. Its permeative nature will undoubtedly shape conversations from Dallas to Dime Box and beyond, and it has the potential to open minds and change hearts. If it does that, it’s a success.
Yes, there have been other songs offering support and understanding to the LGBT community. For example, I remember hearing Erasure’s “Hideaway” in the late 1980s. But at the time, that song was never released as a single and it never garnered much radio airplay.
Other pop songs, from “Over the Rainbow” to “I Will Survive” to “It’s Raining Men” have been adopted as anthems for the LGBT community — even though they weren’t directly written for us.
Add to that the technological changes that allow stories, music and art to go viral. The phone on which I listened to “Born This Way” can also play the YouTube video of the Grammy Awards performance, and upload comments and links to Facebook and Twitter. All of this serves to amplify the message behind the music.
That’s what makes “Born This Way” different. Lady Gaga is in your face with a specific message that all people — not just the LGBT community — should, as the song says, “rejoice and love yourself today,” and it’s being communicated on an unfathomable scale.
It also doesn’t hurt that it has a good beat and you can dance to it.
Rafael McDonnell is strategic communications and programs manager at Resource Center Dallas. E-mail him at email@example.com.
This article appeared in the Dallas Voice print edition Feb. 18, 2011.