Maybe they should call it Burger Queen?

bildeContinuing with our run-up to Friday’s Food Issue, we have this gem from San Francisco, an object lesson in gay-friendly marketing.

The Burger King corporation decided to sell a “Proud Whopper” — a “gay burger” offered only in the City by the Bay, and only for a few days. And they didn’t even change the formulation at all. But that’s not the point. In fact, it’s kind of the exact opposite of the point.

By selling the exact same burger, only with a rainbow wrapper, during S.F. Pride, Burger King sent a clear message — one they even spelled out on the wrapper itself: “We are all the same inside.” The San Francisco location can sell a pretty finite number of burgers in the time frame, but it’s funny how a wrapper — and a welcoming attitude — can raise brand awareness in a demographic.

Are you more inclined to go to Burger King now? And who wants to join me in calling it Burger Queen?

—  Arnold Wayne Jones

Cazwell brings his ‘Ice Cream Truck’ to Station 4

Cazwell is serious about his music … even if he is a club diva

CazwellIn this week’s issue, Cazwell talked with the Dallas Voice about his approach to music. Just because he’s all about beefcake and sexy, funny lyrics doesn’t mean you should take him less seriously as a musician. He’ll tell you why.

The last time we saw Cazwell in town was at the now-defunct minc in Exposition Park. Then he was first touted as the gay Eminem, but he’s really in his own league layering outrageous raps over dance music. He’s more fun than Eminem with songs like “I Seen Beyonce at Burger King” and “All Over Your Face” from his 2009 album Watch My Mouth. The rapper-singer’s newest hit, “Ice Cream Truck,” is big on the dance floor which I’m sure has nothing to do with the video.

He performs an 18-and-up show at S4 on Sept. 30 at midnight. After his performance, he’s gonna stick around for a Meet and Greet. Maybe he’ll have a Bomb Pop just for you.

DEETS: Station 4, 3911 Cedar Springs Road. Sept. 30 at midnight. Doors at 9 p.m. $15. Caven.com.

—  Rich Lopez

Concert Notice: Homo hip-hopper Cazwell will bring his ‘Ice Cream Truck’ to S4 on Sept. 30

Caven has just announced that the “Ice Cream Truck” is heading to Station 4 next month. And by that, I mean hip-pop homo hottie Cazwell is coming to town. The last time we saw Cazwell in town was at the now-defunct minc in Exposition Park. The rapper-singer’s hit is big on the dance floor which I’m sure has NOTHING to do with the above video.

He was first touted as the gay Eminem, but instead I think he’s in his own league layering outrageous raps over dance music. He’s more fun than Eminem with other songs like “I Seen Beyonce at Burger King” and “All Over Your Face” from his 2009 album Watch My Mouth.

He performs an 18-and-up show at S4 on Sept. 30 at midnight. After his performance, he’s gonna stick around for a Meet and Greet. Maybe he’ll have a Bomb Pop just for you.

Cazwell

—  Rich Lopez