SpreadingSantorum.com is one of those domains with a history on teh Internets that is larger than life.
It has been up since 2003 to honor Mr. Man-On-Dog after he made this now-classic comments about homosexuality (Mother Jones):
[T]he then-senator from Pennsylvania compared homosexuality to bestiality and pedophilia, saying the “definition of marriage” has never included “man on child, man on dog, or whatever the case may be.” The ensuing controversy prompted syndicated sex columnist Dan Savage, who’s gay, to start a contest, soliciting reader suggestions for slang terms to “memorialize the scandal.” The winner came up with the “frothy mixture” idea, Savage launched a website, and a meme was born. Even though mainstream news outlets would never link to it, Savage’s site rose in the Google rankings, thanks in part to bloggers who posted Santorum-related news on the site or linked to it from their blogs.
What’s oh-so-beautiful is that the site is now haunting Little Ricky as he considers hopping into the 2012 GOP Presidential Contender Clown Car. His problem? SpreadingSantorum has been around so long and clicked so often that his campaign cannot think of any way to close the Google ranking deficit to get a “Santorum” search result that doesn’t have SpreadingSantorum as the top entry.
To at least make a dent, Santorum could try a concerted push to generate links to his domain on prominent sites and blogs, ginning its Google ranking; Mark Skidmore, an expert in search-engine marketing at the online strategy firm Blue State Digital, says Santorum should also consider buying paid search results for his name. He says the Obama campaign successfully used this strategy to help bury sites that claimed Obama was a Muslim or not an American citizen. But like Fertik, Skidmore thinks Santorum faces an uphill battle, in part because Savage’s site has been up for so long-with more than 13,000 inbound links, compared with only 5,000 for Santorum’s own site, America’s Foundation. “He’s staring at a very big deficit,” Skidmore observes.
That deficit might grow even bigger soon. “I’ve sort of been in denial about the fact that Rick Santorum is going to run for president,” Savage says. “But now I’m going to have to sic my flying monkeys on him”-in other words, mobilize bloggers to start posting and linking to his site again.