Most people know not to buy gas from ExxonMobil, but did you know that the Human Rights Campaign also recommends avoiding Office Depot, Radio Shack, Wal-Mart and Cracker Barrel based on their LGBT-related employment practices?
Just in time for the holiday shopping season, HRC has released its annual buyers guide, which rates hundreds of popular businesses and brands according to how they treat gays.
In a press release, HRC notes that the LGBT community is estimated to have $712 billion in buying power this year, according to research by Witeck-Combs Communications and MarketResearch.com. A recent study by Witeck-Combs/Harris Interactive also found that 78 percent of LGBT people are extremely or very likely to consider brands that are known to provide equal workplace benefits for their employees, including LGBT workers.
“Congress is currently considering the Employment Non-Discrimination Act, a critical piece of workplace legislation that will include our community. Until all LGBT Americans get fair treatment in the workplace, we must support businesses that support us. By purchasing products from businesses that support LGBT equality, shoppers send a clear message to businesses that their support, or lack thereof, will directly impact their bottom line,” said HRC President Joe Solmonese.
“From determining which car to purchase, to the right holiday gift for the kids, to everyday grocery shopping, this guide harnesses the power of equality-minded shoppers. At this moment it’s critically important that businesses hear that their customers support businesses that support us.”
To download HRC’s Buying for Equality 2010, go here.