After all the hoo-ha about pulling The Interview from theaters, Sony authorized a limited release of the controversial film on Christmas Day … which will almost certainly boost its box office.
Locally, Alamo Drafthouse will be screening the film in several theaters. According to its CEO, Tim League,
We cannot imagine the pressures that have been affecting Sony, at all levels of the organization they have been under attack. Amidst this unwarranted chaos, they have regrouped and listened to the public, the government and the exhibition community and responded with resolve and determination. At 10:45 a.m., Sony bookers approved screenings at the Alamo Drafthouse Cinema and other arthouse and independent theaters across the country. This is the best Christmas gift anyone could give us. We, both distributors and exhibitors, have collectively stood firm to our principles and for the right to freedom of expression. Two days ’til Christmas, and I am proud to be an American.