The National Gay Media Association — a consortium of LGBT publications across the U.S., including Dallas Voice — has announced the recipients of its first-ever Ad POP Awards, recognizing excellence in advertising efforts directed at gay consumers. They are awarded for both print and online campaigns in regional LGBT media. (POP stands for Pride in Online and Print.)
“The awards were created to illustrate the effective campaigns of companies that market to the LGBT community through local media,” according to Leo Cusimano, publisher of Dallas Voice. “The ads were chosen for their design and message. In addition, these ads show the fabric and diversity of our LBGT community.”
National winners were recognized in a variety of segments. The Automotive award went to Mercedes-Benz; The Pharmaceutical award (branded) went to Gilead for its Salix and Fulyzaq products; it also won the unbranded award for its “Answers” ad.
Pernod Ricard USA was recognized with the Spirits award for its Absolut campaign.
Several segments had multiple winners. The Non-Profit award went to: Harlem United; the D.C. Office of Human Rights; and the Centers for Disease Control. Financial winners were: Wells Fargo; PNC Bank; and Regions Bank. Travel winners are: Alaska Airlines; Hyatt; Loews Hotel; Key West Tourism; and Palm Springs Tourist.
Regional awards were also presented. Dallas Voice bestowed the top local award on the Dallas Conventions and Visitors Bureau for a campaign designed by Tracy Locke.
Other local winners include Cantoni; Love Field Jeep; Provincetown Tourism Office; and Capital One.