Beyond the Box to become pizzeria; developer says closure not a sign that ilume is struggling

Owner Doug Brown is shown inside Beyond the Box on the day it opened in early December.

Beyond the Box, an upscale deli/restaurant/convenience store that was one of three retailers at ilume on Cedar Springs, closed last week about eight months after opening.

Luke Crosland, chairman and CEO of ilume developer the Crosland Group, said Beyond the Box likely will be replaced in the near future by a “unique pizzeria.”

Beyond the Box just wasn’t the right fit, Crosland said, and the closure shouldn’t be viewed as any indication that the posh mixed-use development is struggling.

“I want to be positive about it because [Beyond the Box owner] Doug [Brown] is a great chef, and he’s the executive chef at Dish,” Crosland said.

“We’re going to use most of the items in the restaurant, and I think we’re going to have a better-for-the-neighborhood operation,” he added. “When you’ve got Kroger across the street, and you don’t have to drive, maybe the idea of having prepared food rather than served food was not the right component.”

Crosland said a sushi lounge is slated to open at ilume sometime in September. Also in the works are a restaurant from the executive chef at Coyote Cafe in Santa Fe, N.M.; and a salon/nail and facial spa.

Crosland said residential units at ilume are now 90 percent occupied, with only about 29 units remaining.

“We’re doing extremely well,” he said. “I’m real excited about the formula we’ve got there.”

The Crosland Group also plans another development, ilume TOO, across Cedar Springs at the site of the old Douglas Park and 4242 Cedar Springs apartments. Crosland said the company is working to obtain financing for ilume TOO.

—  John Wright