Frito-Lay debuts new Doritos Rainbows chips, exclusively at Dallas Pride

Doritos Rainbows BagNorth Texas-based Frito-Lay is letting its rainbow flag fly …. although it’s keeping it in the bag.

That’s because the Dorito’s brand snack chip is debuting its newest product in Dallas — specifically, at Dallas Pride. At the parade and festival this Sunday, Doritos Rainbows will make their debut, featuring chips in the colors of the Pride rainbow. The product will only be available at Dallas Pride or through online donations to the It Gets Better Project, which supports LGBTQ youth. (One hundred percent of proceeds from the Doritos Rainbows benefit the project.) See them flying at your from the Frito-Lay float or their booth in Reverchon Park, and use the hashtag #BoldAndBetter to follow them.

—  Arnold Wayne Jones

Did anyone really think these gay Doritos ads were gonna air during the Super Bowl?

We know Plano-based Frito-Lay is uber-gay-friendly and all, but seriously, this is the freakin’ Super Bowl. And it’s only Super Bowl XLV, not Super Bowl LXV.

The two gay Doritos ads below began making the rounds in the blogosphere yesterday, with some suggesting one of them might air during the big game.

Well, GLAAD did what many bloggers failed to — they actually contacted Frito-Lay. (Do most bloggers even have phones?) Here’s GLAAD’s explanation:

There has been tremendous confusion however, about what these ads actually are. Some say they could run during the Super Bowl – others say the ads were created by fans of Doritos, and will never air anywhere. So we reached out to Frito-Lay to find out what the truth is.

According to Frito-Lay Director of Public Relations Chris Kuechenmeister, the latter is true. He said the pair of ads in question were two out of 5,600 that were submitted to the company for its “Crash the Super Bowl” contest. Furthermore, the YouTube page on which the ads appear is a fan-made page, and not the official page for the Crash the Super Bowl contest. Kuechenmeister said the ads in question were not among the finalists chosen by a panel of judges, and have no chance of airing during the Super Bowl or otherwise.

—  John Wright