Getting ‘Classy’ online with Dallas Voice

Greg Hoover, right, and Chance Browning (David Taffet/Dallas Voice)

LGBT newspaper introduces a new online classifieds section that includes pictures and video and integrates with social media

DAVID TAFFET  |  Staff Writer
taffet@dallasvoice.com

“No one else is doing what we’re doing,” says Dallas Voice Classified Sales Director Greg Hoover, who has checked dozens of other newspaper websites to make sure he’s got it right when he talks about the Voice’s new online classified ads service.

“We’re launching a new product known as Classy, a gay online marketplace,” Hoover notes, calling Classy a “new, updated version of what classified ads should be.”

As Classified Account Manager Chance Browning points out, the new online classified service “combines multiple media formats,” allowing the advertiser to incorporate a link to an outside website, pictures, Youtube video and even video uploaded from a phone.

Advertisers can also add bold, color headlines and share their ads on social media sites, including Facebook and Twitter.

It’s all integrated into the system.

“And there’s plenty of room to describe your business,” Hoover adds, stressing how easy the process is: Register, build your online ad, review and edit it and you’re done.

“Normally, the price per ad will be $10 per week, including video and pictures,” Hoover says. “But to introduce the product, for a limited time, we’re offering Classy free for a four-week run.”

Browning says, “It’s the perfect time to try an ad under multiple headers to see what works best.”

To prevent spam and scams, all Classy ads will be reviewed first by the Classifieds Department staff. But the ads will be “live” and available online by the next business day. Hoover says he has a notebook full of scams that thieves have attempted over the years he has been with Dallas Voice so that he has an edge on making sure no scam ads go live on the website.

Those who advertise in the classified section of Dallas Voice’s print edition will automatically get a text ad on line. The newspaper’s organizational directory has also been incorporated into Classy with basic listings.

Print advertisers and organizations can upgrade their ads themselves to run pictures and videos with their online listings for free for four weeks during the introductory period.

Hoover explains that what distinguishes this product from others is that everything is included for one low price. Pictures and video carry extra charges on most other sites.

On some sites, categories such as “help wanted” refers to outside sites such as HotJobs.com or JobsResource.com. That won’t happen with Classy.

Hoover says most advertisers are coming to Dallas Voice Classifieds — and will choose to use Classy — because they are looking for someone who understands their needs.

“You want someone who understands the LGBT community,” he says. “Whether the person they’re looking for — a doctor, an attorney, a plumber, a carpenter — is gay or not, you know they have a comfort level with the gay community because they are advertising in the gay newspaper specifically to reach gay potential customers.”

Hoover says that advertisers tell him repeatedly that they get a bigger response from their Dallas Voice ads than from other publications, including larger, daily newspapers. He says he hears from employers that they get more qualified applicants from Dallas Voice.

And that, Hoover says, that’s why Classy has adopted the slogan: “Keeping family in business and business in the family.”

To place your own classified ad, visit DallasVoice.com/Classy.

—  John Wright

Put on your p-p-p-poker face for Lone Star Ride

OK, we know Lady Gaga’s new CD comes out today (we’ll have a review in Friday’s paper), but the poker face we’re thinking about this week is yours. Starting tomorrow, and continuing for four consecutive Wednesdays, Team Dallas Voice is raising money for the Lone Star Ride Fighting AIDS by holding a P-P-P-Poker Tournament at clubs across town. It kicks off May 25 at 8 p.m. at Sue Ellen’s with the first qualifying round, then moves to the Round-Up Saloon on June 1 at 8:30 p..m, the Brick on June 8 at 7:30 p.m., before the grand prize final at the Brick on June 15 at 7:30 p.m.

Because this is Dallas, not Vegas, the game play is free, so if you want to contribute to the LSR cause, bring cash to bid on auction items or enter the 50/50 raffle. Among the prizes available (pictured, with Team DV organizer Greg Hoover) are tickets to see Dolly Parton (we’ll resist the urge to call this one a “booby prize”), Ke$ha and Chelsea Handler,  tickets to the Texas Rangers and Lone Star Park horse races, Starbucks coffee, passes to the MetroBall with Deborah Cox, a set of poker chips, books, grooming supplies and much more … and the final grand prize: Two tickets on American Airlines anywhere in the contiguous U.S.

Poker, gay bars, prizes — sounds like an ideal way to spend a Wednesday. Or any day of the week, at that.

—  Arnold Wayne Jones

A look at what the newly famous gay couple from our cover story is doing for Valentine’s

KC, left, and Larry Jansson

When it comes to Valentine’s Day, I seem to be the only romantic in the Dallas Voice office. Valentine’s Day was my anniversary.

To counter the lack of Valentine’s Day cheer around here today — senior editor Tammy Nash and wife Sandra will be going to the gym together, advertising director Leo Cusimano did Valentine’s things with his kids over the weekend, classifieds manager Greg Hoover thinks a poker game tonight might be fun — I spoke to Larry and KC Jansson. Fast becoming Dallas’ most popular romantic couple, we featured them in the cover story of Friday’s Dallas Voice.

“So of course you know we are romantics,” Larry said.

Duh.

Yesterday they checked into the W-Dallas hotel, where they held their wedding reception in December 2009.

“It was so cool to be here again,” he said. “This place will always be special to us.”

But of course that wasn’t all of the romance.

—  David Taffet