There’s a new documentary out about Sarah Palin. Who knew?
Well, apparently, some folks knew about the film — called The Undefeated — because the film’s distributor, ARC Entertainment, told CNN that the documentary averaged $5,000 per screen on Friday and Saturday nights of its opening weekend (July 15-16), and that screenings at several locations were sold out. ARC also suggested that the film will go into wider release sometime later this month.
(It opened in 10 cities last weekend. Perhaps if that hadn’t also been opening weekend for Harry Potter and the Deathly Hallows, Part 2, more people would have gone to see the Palin doc. Maybe, but I doubt it. I don’t think the audiences for the two films have much overlap.)
The Hollywood Reporter says the film earned $60,000 to $75,000 in its opening weekend. Just in comparison Harry Potter raked in $168.5 million in its opening weekend.