Macy’s Thanksgiving Day Parade’s inclusion of a musical number from the Tony Award-winning Broadway musical Kinky Boots angered conservatives, Back 2 Stonewall reported, and they took to Twitter, Facebook and other forms of social media to attack Macy’s.
“Macy’s worst decision ever with your cross dresser show on Thanksgiving, you’ve completely removed the family part of thanksgiving,” Adam Cervas wrote. “Absolutely disgusting, whoever made that decision should be fired.”
Rebecca King fired off a lengthier rant. “Boycotting Macy’s immediately,” she wrote. “My entire family and I were altogether disgusted. Changed the channel within seconds of the ‘Kinky Boots’ act, before my young children were exposed to the highly sexualized explicit adult material. Disappointed is an understatement. As a business, you know that Word Of Mouth (WOM) communication is a huge part of marketing. You should also know that negative WOM spreads faster than positive. Be assured, I will never say another positive word about your company, but will make sure those who missed out on the debacle of your parade this year are aware of your grand entrance into the push of sexuality onto young children. A public apology is owed. Americans deserve better than this.”
Kinky Boots, the story of a struggling shoe factory owner who teams up with a drag queen to save his business, is infused with a delightful message of acceptance and celebration of diversity. However, the meaning behind the performance the cast of the musical delivered during the parade seemed to be lost on many who left a flurry of furious posts on Macy’s Facebook page.
You can watch the performance that ignited the conservatives’ outrage below. Anyone wishing to counter the assault can go to Macy’s Facebook page and leave a message.