JCPenney taps Girl in a Coma’s brand new “Heatwave” cover for July national ad campaign

To get in the summertime groove, Girl in a Coma just released their cover of the classic “Heatwave.” Personally, as a big Martha and the Vandellas fan, this made my day and am adding to my summer playlists. But the bigger news is that North Texas-based retailer JCPenney has picked up the song for its July national ad campaign. Whether by coincidence or design, this should reinforce the company’s support of the LGBT population. But they pretty much have won the community over already.

“Heatwave” is now available on iTunes.

—  Rich Lopez