Restaurant Startup, a new reality series airing its second episode tonight on CNBC, is kind of a culinary version of Shark Tank, where two famed restaurateurs decide whether to invest their own money in a particular concept. But rather than featuring Dallas’ Mark Cuban, this show stars Fort Worth chef Tim Love, alongside Joe Bastianich. Each episode begins with two teams pitch their ideas and possibly launching a pop-up version of their concept.
Tim and Joe sat down for a joint interview, and here’s some of what they had to say.
Question: You guys can be pretty rough sometimes. What was it about the premise of the show that appealed to you, made you want to be involved? Did CNBC basically come to you and pitch the show to you similar to the way the wanna-be restaurants did and if so did you make the people at CNBC cry or stammer during the negotiations?
Joe Bastianich: I think it’s an opportunity to take an inside look at a very unique business that not many people understand it and combine a lot of things that people are very passionate about: great hospitality, food, money in the restaurant business, what it takes to be successful in the hospitality industry [and] show the inner workings.
Tim Love: The show itself is really a completely different look at a food show, which is really what interested me. I have a big passion for the business side of the food and wine world and I spoke with Joe about doing the show and he has the same kind of outlook. There’s a lot of shows out there that talk about the drama of whether or not you can make a blah-blah. But really, this show is about whether or not you can build an actual restaurant and the inner workings of how that even happens.
So we feel like this show is going to really expose a new material to people and understanding of really the start to finish of how you might operate a restaurant and how that comes to fruition because, quite frankly, these days it’s almost impossible to have a restaurant without getting an investor, and this gives us an opportunity to show people that not only works but also gives Joe and I an opportunity to maybe invest in something we feel like can be really great.