Travis Smith and Chris Bale have discovered the formula for what it takes to make a modern bear. It’s even stated on their website — modern design + bears + retro + beefcake = well, you get the idea. But if not, they’ll be in Dallas all weekend to explain it to you.
Eschewing the blue collar sensibilities that come with a bearish persona, Smith and Bale celebrated the fact that they had an eye for mid-century motifs and preppy clothes.
“You could take the modern bear idea two ways as in ‘He is today’s bear,’” Smith said, “But we were looking at someone bearish who is into design and fashion and stuff. We were looking at things beside flannel shirts, computers and the usual perception of what a bear is.”