By Rich Lopez
When you cook that extra special dinner for your loved one or family, you want to feel inspired as you go through the recipe. But you need much more than the pretty picture in that magazine and those drab cabinets aren’t helping. The kitchen is the heart of the home but if it’s causing heartache, well, something must be done — and it may not be as daunting as you think.
“Before people think about remodeling their entire kitchen, they should consider a facelift,” Mary Kathryn Reese says. “What we’re doing is basically that, an aesthetic update, but we also try to enable the consumer to define for themselves what they like to do with their kitchen.”
Reese and Jennifer Sherrill, her partner in both business and life are founders of the seven year-old Dallas-based company Kitchen Design Concepts which focuses on full-scale higher-end redos. That comes with more involvement and process. But the ladies discovered a niche market where people were interested in updating their kitchen without breaking ground or the bank. Some touch-ups here and there or maybe a new sink and they would have been happy. This became an aha moment for the team and Snappy Kitchens was born.
“What we’ve learned is that people are interested in doing some of it themselves,” she says.
They just need that push to get them going and that’s where Snappy Kitchens comes in. The couple created an online portal where people can design their new look all on the web with a wizard model and get an estimate of the cost. Once the client is happy with the results of both the selections and the prices, an appointment is set with the company to verify measurements and costs and begin the journey to a brand new kitchen.
“It’s basically a do-it-yourself redesign,” she says. “People can do it at their own time and pace and there’s no cost for the estimate. Plus, this gives clients all the power in their own hands and they can edit the cost. Sometimes people are embarrassed to say ‘I can’t afford this.’ This model lets them narrow down the cost.”
The company has two designers on staff who then help the customer streamline their facelift.
Reese and Sherrill debuted Snappy Kitchens in March, but have been at work on it since lasy July. The service opened to a warm reception at the Home and Garden Show in Dallas and even in its infancy, business is buzzing.
“The response has been fabulous and we’re doing about a proposal a week,” she says.
She says they are working out some kinks and doing all the web tools to maximize visitors to the site. However, the site runs smooth enough and easy to follow. By clicking the “Estimate My Kitchen,” button, the Snappy Kitchen Wizard appears and you’re on your way to that kitchen facelift. First the kitchen shape is determined followed by cabinetry, countertop measurements and options and then sink, faucet and backsplash. Since cabinets make up a big design element of most kitchens, you’d think that would be the most popular of the selections. Wrong.
“The most common request people want for their kitchen is a new countertop and then new appliances” she confirms. “Backsplash and then painting cabinetry and replacing hardware.”
You are in good hands with this team. With their primary company, the couple has realized their dream. But Sherrill is also one of 31 women in the industry to have certified remodelr designation from the National Association of the Remodeling Industry or NARI and that’s huge. Reese is also a hobby chef and Cook’s Illustrated recipe tester, so her knowledge of the kitchen adds a perspective to the redesigning beyond just looks.
And although Snappy Kitchens is their new baby, as any proud parent, they got big plans for it.
“Of course, KDC is our first business there is a different approach to services, different level of intimacy,” Reese says, “but even though Snappy Kitchens costs less for the customer, the quality is the same. We’re going full throttle with this and because it’s web-based, we even hope to franchise it.”
Likely everyone else does to, so make it snappy.
For more information or to begin your kitchen’s facelift, visit SnappyKitchens.com.
This article appeared in the Dallas Voice print edition April 15, 2011.