Project Runway launches its new season — its 12th — a week from tomorrow on Lifetime, and honestly, I haven’t been all that excited about it. No more Michael Kors. More gimmicks. No Texans in the cast.
But I have to say, the new ad campaign for the season has me, ummm, intrigued.
Now, I know the models in this photo are not the contestants. It’s just one more gimmick for the aging franchise. But if you have to have a gimmick, using racy nudity of hard-bodied men (and, admittedly, women) isn’t such a bad idea. And Heidi dressed as Marie Antoinette (and Tim Gunn standing beside her in a pose that’s slightly evocative of something S&M) probably has the desired effect: I’ll be watching.