Target has changed its corporate donation policy more than six months after LGBT groups criticized the company for donating $150,000 to Minnesota gubernatorial candidate Tom Emmer, who said he thought someone who said it was OK to kill gay people was a nice guy.
The new policy involves a committee of senior executives overseeing donations to parties and candidates.
Since the donation was made, Human Rights Campaign tried to negotiate a comparable donation to LGBT groups, but the company broke off talks. Many members of the LGBT community stopped shopping at Target and HRC deducted 15 points from Target’s Corporate Equality Index score.
The LGBT Creating Change conference was held just blocks from Target’s Minneapolis headquarters this month. Creating Change organizers approached Target about sponsoring the conference, but the company declined. However, employees from Target corporate headquarters volunteered at the conference.
Best Buy, which is also based in Minneapolis and also made a large donation to the PAC supporting Emmer, the anti-gay Republican running for Minnesota governor, was a sponsor of Creating Change.
Target says its has supported Twin Cities Pride in the past and plans to continue doing so. The company also says it will contribute to gay Pride celebrations in San Francisco and Chicago.
Ironically, the political donation may have backfired for the candidate as well. The money Target gave to Emmer may have energized enough people in the LGBT community to vote for Mark Dayton, the Democrat who won the election by a slim margin.