A group out of California called the One Life Initiative has created a new video intended to encourage HIV awareness. The video is titled “Take Action.”
A press release announcing the video says: “Even though the virus continues to propagate, it is practically invisible in the mass medias. We are thus presenting a video that aims to get people talking again. The video titled Take Action has been created to resonate to people at risk, raise awareness on HIV and encourage everybody to act. We believe it is essential to share the message with all those that deem themselves invincible to HIV.”
The press release also informs us that “The One Life initiative, whose website has become a worldwide resource on the fight for HIV prevention, is supported by many communitarian organisms.”
(I wasn’t familiar with the term “communitarian.” So I looked it up. It means “of or relating to social organization in small cooperative partially collectivist communities.”)
Anyway, I watched the video, and I have to say, it left me a little perplexed. Yes, it grabs your attention. But to me, the AIDS awareness message was, at best, very vague. I wouldn’t have had any idea the video was even about AIDS without the words on the screen at the end.
So, watch the video and tell us what you think? Is it effective?