Budweiser has released a new military-themed ad that some folks are saying is also a “pro-gays-in-the-military” ad.
The ad starts off with a soldier calling another guy and saying, “Hey man. I’m coming home.” Then in a split-screen, continues with scenes of the soldier making his way home while the other guy goes about planning and organizing a welcome home party, and then being the first one to step forward and hug the soldier when he gets home.
If it is a “gay” ad, it isn’t, well, flamboyantly gay. And that’s perfectly fine, since there are many, many, many LGBT people out there — including many of our men and women in uniform — who are definitely not flamboyantly gay themselves. We deserve to have our diverse community portrayed (and honored and celebrated) realistically in all our diversity.
Is this a gay ad? Did Budweiser mean for it to be a gay ad? Huffington Post has a poll up, and readers there are pretty evenly split, with 33 percent saying it is totally gay, 25 percent saying no way it’s gay, and 41 percent saying probably not but I can see why some folks think it is.
And AfterElton.com points out that “if you substituted a woman for [the guy the soldier calls first], it would read pretty much exactly like a heterosexual relationship.”
Only Budweiser knows for sure, of course. But — again, as AfterElton notes — this is a mega-big company with some pretty experienced advertising folks working for them, and do you really think they would let something so very obviously possibly gay slip through inadvertently?
Watch the ad yourself (below) and see what you think. All I know for sure is that I don’t drink beer of any kind, but if I did drink beer, I think I’d probably drink Bud.