HRC still calling on Target to ‘Make it right’

Posted on 20 Oct 2010 at 4:58pm

Target Retail StoreA reader wrote to me last week and said that he and his boyfriend are continuing to boycott Target, and he requested an update.

I contacted Paul Guequierre, a spokesman for the Human Rights Campaign, who said the organization is still calling on Target to “Make it right.”

At issue was Target’s $150,000 donation to MN Forward, a political action committee supporting the candidacy of anti-gay Minnesota gubernatorial candidate Tom Emmer.

Guequierre said HRC has staff in Minnesota working for the Mark Dayton campaign. Dayton is the Democrat opposing Emmer, a Republican.

“Minnesota could be the next state to have marriage equality,” Guequierre said.

But he said that will only happen with Dayton as governor. Currently, Dayton is ahead in the polls.

Target’s parent company was originally called Dayton-Hudson and candidate Dayton, whom Target opposes, comes from the store’s founding family.

Guequierre said if Dayton wins, “Target will have to ask themselves if it was worth it. Their reputation within the community has changed.”

Personally, since being asked to leave a local Target for asking questions while trying to cover this story, I’ve stayed away and am unlikely to go back. I don’t shop where the LGBT community is not welcome, but I really avoid stores where I’ve been thrown out. (The offensive question: Has the LGBT boycott of Target affected your store at all?)

Target once received a perfect score of 100 percent in HRC’s Corporate Equality Index. This year, the company had 15 points deducted because of the political contribution and its refusal to make it right.

Best Buy also made a large donation to MN Forward and has not made it right either.

But Guequierre said HRC has never called for a boycott.

“Both companies treat their LGBT employees right,” he said.

So there is no HRC-sanctioned boycott, but many members of the LGBT community have decided to find other places to shop.

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