Wear undies for breast cancer. No, really

Posted on 18 Oct 2012 at 10:05am

Gays love their fashion underwear, as we all know. And frankly, we love it for selfish reasons: Because it makes us (or our boyfriends) look hot. But you can also wear it and do some good for women.

2(x)ist is teaming with the Dr. Susan Love Research Foundation to raise money to combat the disease that affects mainly women, but a portion of men, as well. So for the rest of October, every sale of one of the company’s TOUCH collection will trigger a donation of 15 percent of sales to the foundation. The cool thing is: You were gonna buy them anyway. Cuz, ya know, they make you look hot.

Items are available at 2xist.com and range from $24 to $28.

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