World leaders, same-sex kisses and awkwardness: Benetton’s new ad campaign

Posted on 16 Nov 2011 at 12:33pm

Benetton is never one to shy away from edgy ad campaigns. They seem to beg for controversy as opposed to pushing their fashion items. And in their newest “Unhate” campaign, they pretty much go all the way.

Huffington Post’s Gay Voices posted these pictures from Benetton where Obama is puckering up to Hugo Chavez and the Pope gets a mouth-to-mouth smooch from Egypt’s Imam Ahmed Mohamed el-Tayeb. The article ponders on Benetton’s attempt at becoming a fashion player again, but the ads refer to its Unhate Foundation as opposed to any outerwear collections for the winter. You can still find that stuff here.

I’m not really sure what this will do for the company, but it’s fabulously risky and so much fun to look at the pics.

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