Display Advertising Guidelines

All advertising is accepted under general conditions described in “Advertising Agreement.” General display advertising is sold in page segments.


Deadline for space reservations, copy and art is Monday, 5:00 p.m., for the issue released on Friday. Ads, which are not “one piece camera-ready”, received after Tuesday 5:00 p.m. will be charged a 20% surcharge. For special editions, specialty pullout sections and during holiday weeks, the deadline for space, copy and art may be accelerated to accommodate early print schedules. Advertising space canceled after 5:00 p.m. Monday will be assessed a 50% cancellation fee.

Premium Positions

Premium positions such as 2nd cover, 3rd cover, 4th cover and right hand page are available for a 30% surcharge. Any cover reservation canceled fewer than 60 days prior to publication will be accessed a 50% cancellation penalty.


Standard spot color (plus black) is $95. CMYK four-color process is $325.


The cost for pieces up to 1/2 oz is $561. Each additional 1/2 oz. or fraction is $149.

Non-profit Discounts

A 20% discount is issued to community organizations with a 501(c) 3 classification issued by the Internal Revenue Service. Advertisement must be for a totally non-profit venture and must in no way directly benefit a commercial enterprise. Non-profit discounts do not apply to inserts.

Payments & Credits

All advertising charges are due upon the presentation of the weekly invoice. Advertising charges for non-established businesses are payable in advance. All accounts with less than a 12-month payment history with Voice Publishing, Inc. must have a credit card guarantee on file. Past-due accounts forfeit all frequency discounts and are subject to re-rating to the full Open Rate. Any account which becomes past due must file a credit card guarantee in order to re-establish credit.

Display Advertising Rates

Call today for a full electronic media kit with advertising rates. 214.754.8710 ext. 114

Classified Advertising Guidelines

Display Classified Ads are sold at a rate of $27 per column inch. One column inch is 1” deep x 1.875” wide.


A 15% discount is given to advertisers, who place an ad 4 consecutive weeks,
a 20% discount is given to advertisers, who place an ad 16 consecutive weeks or more, both without design or content changes.


Classified ads require payment in full before the ad can be placed. There are no refunds on cancelled ads. We accept Cash, Check, MasterCard, Visa & American Express.


The deadline for all classified ads is Tuesday at 5:00 p.m. for the issue released on Friday. Any renewals or changes to current ads must also be submitted by that time.
Early deadlines may apply during holiday weeks.

Logos & Photos

Logos, photographs or clip-art that are provided by the advertiser can be included in the ad. Each photo, logo, or graphic used is an additional $11.00 per week.

Camera Ready Mechanical Specifications

Electronic files only: all digitally supplied ads must be in one of the following formats:
PDF, EPS or TIFF files. EPS files are acceptable with fonts saved as outlines.

Dallas Voice is responsible for errors in one issue only. We do not offer refunds, only credit. Advertisers should check their ads each week. If there is a mistake in the ad such as: the ad does not run, a word is misspelled or the phone number is incorrect, the advertiser must notify Dallas Voice of the error. Dallas Voice will correct the ad and extend the ad run one week giving the advertiser the amount of time paid without any errors. Dallas Voice will only credit one week to a classified ad run due to unforeseen errors.

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