Ben E. Keith, the alcohol distributor that has been a huge supporter of the gay community for years, is sponsoring a benefit for the victims of ALS, popularly known as Lou Gehrig’s Disease (Gehrig, pictured).

A serious neurodegenerative disease (Stephen Hawking suffers from a similar but different disease), ALS is currently incurable, which makes the need for more money to research all the more pressing.

The event, Calling All Heroes, will feature passed appetizers and and open bar, as well as silent and live auctions, dancing and a DJ. It takes place at eM — The Venue at 1500 Dragon St. in the Design District — from 7 to 11 p.m. this Friday. Tickets cost $125/person and attire is “summer chic.”

To show your support, get tickets at