Officials with CW33, the local CW affiliate, announced today (Wednesday, May 8) that the TV station will televise the Alan Ross Texas Freedom Parade live from Fair Park, beginning at 2 p.m. Sunday, June 2, and going until 4 p.m.
This will be the first broadcast of Dallas’ annual Pride parade, and the second local parade televised by CW33 this year as part of their “new brand rollout ‘good fun’ that emphasizes an ongoing commitment to the community,” according to a press release from CW33. The first parade the station broadcast live was the 40th annual Dallas Mavs St. Patrick’s Parade and Festival in March.
CW33 Station Manager Sara Fulmer said, “As the TV station of ‘good fun,’ CW33 is proud to be the exclusive sponsor for the live broadcast of this year’s Dallas Pride parade. Supporting Pride weekend in Dallas aligns well with both our station brand and programming, which reaches all sectors of the diverse community that we serve.”
Fulmer added, “Hosted by the lively morning show team from The Beat on 33, the televised parade experience is sure to be ‘good fun’ for everyone!”
The Beat on 33 is an alternative morning news and entertainment show on CW33 that is a collaboration between CW33 and 97.9, The Beat radio station’s local morning show, La Veda Loca in the Morning.
The theme for the 36th annual Allen Ross Texas Freedom Parade, moved this year from September to Pride Month in June and from Cedar Springs Road to Fair Park, is “Stonewall STRONG, Dallas PROUD,” in recognition of the 50th anniversary this year of the Stonewall Riots.
Viewers in the Dallas-Fort Worth area can watch the broadcast live on CW33 or catch the encore presentation on Sunday, June 2, from 10 p.m. to 12 am. Mobile device users can stream it live at CW33.com.