At the new facility, there’s clearly an emphasis on style. Sleek, sophisticated interiors are resplendent with textures and patterns. Every model is on the showroom floor, each in identical silver body color, which only allows for easy comparisons between models and complete color coordination with the space around them. Behind the welcome desk and throughout the lobby, friendly faces are eager to offer assistance.
“One of the things that we’ve always prided ourselves on is our culture. That’s the best way to describe it,” says Richard Schindler, president and Goodson employee for more than 23 years.
They’ve also worked hard to stay on the cutting edge, with next-generation tablets that read barcodes inside vehicles and an alignment analyzer built into the service drive. Maybe most enlightened: An LGBT community representative, Chad Whitefield, who keeps the dealership involved in events that benefit various charity groups and give back to their customers.
— Steven Lindsey
This article appeared in the Dallas Voice print edition November 11, 2011.