Doritos Rainbows BagNorth Texas-based Frito-Lay is letting its rainbow flag fly …. although it’s keeping it in the bag.

That’s because the Dorito’s brand snack chip is debuting its newest product in Dallas — specifically, at Dallas Pride. At the parade and festival this Sunday, Doritos Rainbows will make their debut, featuring chips in the colors of the Pride rainbow. The product will only be available at Dallas Pride or through online donations to the It Gets Better Project, which supports LGBTQ youth. (One hundred percent of proceeds from the Doritos Rainbows benefit the project.) See them flying at your from the Frito-Lay float or their booth in Reverchon Park, and use the hashtag #BoldAndBetter to follow them.