On Wednesday morning, when I first saw Rick Perry’s new anti-gay ad, I posted here on Instant Tea that it looked a lot like a scene from Brokeback Mountain. At the time, though, it’s doubtful I could have put my finger on what triggered this reaction. Well, now we all know: It’s the jacket, stupid!!! The above image, which is of unknown origin, showing Perry in the ad below Heath Ledger in the movie has gone completely viral. It’s also given birth to a meme, as you can see below and on Frogman’s Tumblr. Also, in case you want to put one of those jackets on your War on Christmas list, Senior Editor Tammye Nash informs me that it’s likely a Carhartt (and she would know).